Practice Management

Kansas Audiologist Hosts Interactive Dinner Theater Event

Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year.  We’re not talking about your standard hearing loss seminar, however.  Johnson’s events are designed to provide a “real experience” where individuals with hearing loss can test drive technology in real-life hearing scenarios. On May …

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Interview with Jennifer McGlothlin, Moment Maker Grant Winner

Earlier this month, we announced the winner of our very first Moment Maker Grant – Jennifer McGlothlin, Au.D, of Elite Audiology & Hearing Care in Mt Juliet, TN.  We interviewed Jennifer to learn how she got started in audiology and her plans for the future. How did you first become interested in the field of …

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Hearing Pros Speak – On the Cutting Edge of Change

Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t simply adapt to change, you need to be creating change,” says Taylor Parker, Owner. When …

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Cost Effective Priorities for a Practice

For a young hearing practice, marketing costs can be overwhelming but necessary.  Here are our tips for prioritizing marketing activities to get the most impact for your money.  Our approach is to go for the “low-hanging fruit” first. 1st Priorities Set up an electronic database (email communications eliminate the cost of printed materials) Stay in …

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Practice Builder – The Intake Process

Who hasn’t heard that “a first impression is everything”?  Kevin Mensink, VP of Marketing, recently spoke about how to roll out the red carpet so-to-speak with your practice’s patient intake process. Here is how a thoughtful, polished intake process can benefit your practice: Distinguishes you from the competition. Allows an opportunity to exceed your patient’s …

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