Creating a brand – who you are, what you can do and the value you bring – is important for every hearing care practice. Whether you are a new practice starting from scratch or a long-standing practice looking to review and revise, the following breakdown will help you get started. First step, identify your ideal …
Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year. We’re not talking about your standard hearing loss seminar, however. Johnson’s events are designed to provide a “real experience” where individuals with hearing loss can test drive technology in real-life hearing scenarios. On May …
Kansas Audiologist Hosts Interactive Dinner Theater Event Read More »
Earlier this month, we announced the winner of our very first Moment Maker Grant – Jennifer McGlothlin, Au.D, of Elite Audiology & Hearing Care in Mt Juliet, TN. We interviewed Jennifer to learn how she got started in audiology and her plans for the future. How did you first become interested in the field of …
Interview with Jennifer McGlothlin, Moment Maker Grant Winner Read More »
When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The creative approach ReSound’s Marketing ReSource Center leverages best practices to help you create compelling direct …
ReSound Regional Sales Manager, Jeanne Schneeberger, was waiting to pick up lunch for a customer at a local diner, when she overheard a conversation among a group of six men. One man spoke about the difficulty he was having hearing, especially in noise. He said commercials were too loud and people talked too fast on …
Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t simply adapt to change, you need to be creating change,” says Taylor Parker, Owner. When …
Hearing Pros Speak – On the Cutting Edge of Change Read More »
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities Set up an electronic database (email communications eliminate the cost of printed materials) Stay in …
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time to dedicate to marketing. We talked to our private practice customers to find out what …
Who hasn’t heard that “a first impression is everything”? Kevin Mensink, VP of Marketing, recently spoke about how to roll out the red carpet so-to-speak with your practice’s patient intake process. Here is how a thoughtful, polished intake process can benefit your practice: Distinguishes you from the competition. Allows an opportunity to exceed your patient’s …
At our recent Business Partner Summit in St. Paul, Minnesota, ReSound marketing leaders spoke about how to engage your past patients to drive future sales for your practice. First, here is the simple dollars and sense reason why keeping past patients engaged is so important to your practice. Compare the average cost of gaining a …