Dr. Gyl Kasewurm is the founder, president and owner of Professional Hearing Services in St. Joseph, MI. She recently contributed an article to the Hearing Journal on “A Practice’s Key to Success”. Here are some key takeaways from that article. What is the key to operating a successful practice? 1) Being a “top notch” professional …
Continuing on from Friday’s post on “office design”, here are Lauri Ward’s tips for creating a positive impression on patients. Lighting Go with LED lighting, which is full spectrum lighting. The office needs to be well lit for older patients. Most offices have either poor lighting or too harsh lighting. You need to find the …
At our recent Business Partner Summit, guest speaker, Lauri Ward, presented decorating tips for private practice owners. These tips are aimed at eliminating clutter and creating an environment that instills confidence in the patient. Would you feel confident visiting a clinic with chipped furniture, dirty surfaces, threadbare fabrics and outdated brochures? According to Lauri, the …
At this year’s Business Partner Summit, ReSound’s Sarah Aesoph and Jonathon McGiverin, took a deep dive into helping you better understand the financial aspects of your practice by defining the fundamentals of financial management. In particular, they broke down the basics of the balance sheet, income statement and cash flow statement, what they mean and …
Understanding where your practice “fits” is a key first step to successful marketing, but what does it mean to be “authentic to this fit”? Kevin Mensink, ReSound’s VP of Marketing, presented on this topic at our recent Business Partner Summit. What is it that your practice does and says about itself? What do others say …
As a private practice owner, you’re always looking for ways to generate more traffic and grow your business. Here are some areas to focus on based on the kinds of trends we’re seeing in the hearing healthcare industry. Traffic Generation Your goal is to drive new patients into your practice for an appointment. Your mission …
One of the hardest things about private practice management is creating positive visibility for your practice in your marketplace. What are some things you can do to really stand out? Private practice owner, Dr. Gyl Kasewurm, believes offering extraordinary customer service is the secret to pulling ahead of the competition. Treat patients like good friends …
Dr. Gyl Kasewurm, Au.D. is a private practice owner who has been in business by herself since 1983. With almost 30 years as the owner of Professional Hearing Services, Gyl has contributed several articles to ReSound about private practice management with tips and advice for business owners and those just starting out. Gyl has often …
Below are some fresh ideas from the ReSound Consumer Marketing team for achieving success in 2012. Valentine’s Themed Marketing Templates New Valentine’s Day themed ad and insert templates with new copy and design concepts are now available! We have also created a new design for our popular formal invitation, along with a new direct mail …
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By Jeff Flaten, Consumer Marketing Manager Marketing doesn’t have to be a gamble. If you really want to beat the odds when it comes to marketing your practice, you need a well-thought-out strategy and diversified tactics. Identify your marketing strategy Let It Ride – Doing the same activity with the same results Double Down …
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