Category Archives: Events

ReSound LiNX™ at 2014 International Consumer Electronics Show

ReSound is back from a week in Las Vegas exhibiting at the 2014 International Consumer Electronics Show (CES). And, what a week we had, generating buzz around ReSound LiNX™, the industry’s very first Made for iPhone hearing aid!  If you … Continue reading

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An Innovative Approach to Patient Education

Many seniors have stopped going to the theater because they struggle to hear the audio. Social experiences like this often cease with the onset of hearing loss. ReSound, in conjunction with Mid Kansas ENT, recently held an interactive theatrical event, … Continue reading

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ReSound, Romantic? Wait Until You Hear About This.

Crystal Bleu Dvorak is an audiologist at Rehder Balance & Hearing Clinic in Billings, MT. She has been a ReSound customer since 2008.  She recently surprised her husband with a vow renewal while they were in New York City for … Continue reading

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More Public Places Are Getting In The “Loop”

In May, we wrote a blog post about Thumper Johnson’s interactive dinner theater event. The event, which was designed to provide a “test drive” experience for participants, was a huge success for Thumper, resulting in quite a number of hearing instrument sales. Continue reading

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Event Marketing Critical Success Factors

On Friday, we published a blog post about hosting a solutions-focused event.  Today’s post continues this topic with recommendations from Thumper Johnson, Director of Audiology at Mid Kansas ENT, about how to make your event a success. Plan ahead: Consider … Continue reading

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Hosting a Solution-Focused Event

The best way to sell a good product is to let it sell itself.  Kansas-based audiologist, Thumper Johnson, is a big believer in hosting what she calls “solution-focused” events. She invites hearing instrument users to attend real-life events (e.g. the … Continue reading

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ReSound Takes Center Stage at AudiologyNOW!

This year’s AudiologyNOW in Anaheim, CA, clearly demonstrated ReSound’s position in the industry as a technological leader.  Our booth was constantly busy due to strong interest in ReSound Verso and the two new accessories, Unite Remote Control 2 and Unite … Continue reading

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Moments Spotlight

We had such a great time gathering “Moments” at AudiologyNOW! in Anaheim.  Our Moments booth was buzzing and we gave out party badges to everyone that came in and submitted a moment or took a fun photo. We ended up … Continue reading

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Mild Misnomer: Diverse Needs for Mild Hearing Impairment

Mild hearing losses are clouded by the misnomer used to classify these levels of hearing impairment. The term ‘mild’ suggests little to no experienced impairment or handicap, resulting in a low priority for rehabilitation and amplification of the hearing-impaired individual, … Continue reading

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Moments Spotlight

It’s hard to believe that AudiologyNOW! has come around again so quickly!  As you head out to Anaheim this week, don’t forget to wear your Moment Maker t-shirt on the show floor.  We’re giving out raffle tickets to people we … Continue reading

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