Smart Hearing – Designed for your world.


You may have heard us refer to some of our products as “Smart Hearing” aids. But you may have wondered, “what does that mean?” and, “why does it matter to me?” Well, we’re here to tell you that it has EVERYTHING to do with you! Smart Hearing is how we ensure our hearing aids work for you. Each of you is unique. So is your hearing. And, we know your world isn’t just one dimensional.

That’s why we created Smart Hearing – to allow you to reengage with your world easily and comfortably. Over the next few weeks, we’re going to dig deeper into each of the cornerstones of Smart Hearing – Smart Audiology, Smart Design, Smart Connectivity and Smart Apps. For now, we want to give you a preview of what we’ll be talking about.

Smart Audiology – Designed for conversation

Smart Design – Designed for comfort

Smart Connectivity – Designed for connection

Smart Apps – Designed for personalization

Follow along as we share with you how ReSound Smart Hearing is leading the way using advanced technology to create the only solution that helps you adapt to your multi-dimensional world.

…Isn’t that Smart?

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A cocktail party for your hearing

Picture this:

You’re at the annual, premier black tie gala in your industry with the veritable who’s who of attendees and while everyone is mingling about, you find yourself amongst a small group of the industrial elites while they are discussing upcoming business trends.

Or possibly you’re walking the red carpet at your latest summer blockbuster premiere, being interviewed on camera all the while your adoring fans are going nuts, the paparazzi are clamoring at you for that perfect shot, and different news outlets are there reporting on what will surely be your 10th straight smash hit.

Or maybe you’re at Uncle Larry and Aunt Laurie’s for Thanksgiving with the entire family, listening as Grandpa Stu tells a story with the kids running around screaming while in the kitchen pots and pans are clanging about, all the while the smell of turkey hangs in the air.

No matter the situation you imagined yourself in, they all have one thing in common: the Cocktail Party Effect.

The Cocktail Party Effect is a person’s ability to focus ones hearing or auditory efforts on who they are attempting to center their attention on, while simultaneously filtering out the background noise. For most, it is done without a conscious thought to what is going on. But what about those who live with hearing loss? Those situations can be tremendously difficult to handle. They may not catch much of the information shared, have to ask for questions to be repeated or miss out on a funny part of a story.

While many of us have never experienced that feeling, it’s important to remember that for your loved ones living with hearing loss, it’s a daily reality. ReSound Smart Hearing aids use two unique features – Spatial Sense and Binaural Directionality II – to help make these situations easier. Spatial Sense allows wearers to get a clear sense of the space and sounds around them and Binaural Directionality II allows wearers to effortlessly engage in conversations knowing they’ll follow every word – even when noise levels get high.

To learn more about the Cocktail Party Effect check out this video:

To learn more about ReSound Smart Hearing, visit our website: family celebrating Christmas holiday

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Veterans Day: A Brief History of an Important Day

Veterans Day is a day that we honor and celebrate all of the men and women who have served in the United States Armed Forces; but what is the historical significance of November 11, and how has it came to be what it is today?

According to the U.S. Department of Veterans Affairs, on the eleventh hour of the eleventh day of the eleventh month in 1918, fighting ceased in one of the most brutal wars ever. That was when an armistice between the Allied nations and Germany took effect, with the official end of World War I coming on June 28, 1919 and the signing of the Treaty of Versailles. The Great War, as it was then known, had been the largest scale conflict the world had ever seen to that point, and the importance of the November 11 armistice was not lost on citizens across the U.S.

In November of 1919, President Woodrow Wilson declared that the 11th would commemorate that significant event with the first recognition of Armistice Day. “To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…” said President Wilson when announcing the observance.

In 1938, a Congressional Act was approved that officially made Armistice Day a legal holiday throughout the country, honoring those veterans who had fought in World War I. The decade and half that followed again saw the U.S. involved in conflict; this time in the most widespread war in history (World War II) and a war that has informally been known as “The Forgotten War” (the Korean War). After World War II and the Korean War, veterans service organizations urged Congress to recognize the service men of these conflicts along with those recognized during Armistice Day. So, in 1954, Congress approved legislation to amend the 1938 Act, and officially recognized all veterans on November 11. The name of Armistice Day was then changed to Veterans Day.

On this, and every Veterans Day, please remember to thank those who have served. All put love of country and desire to protect the ones they loved over themselves when making the decision to serve. They deserve our thanks for defending our nation every day, but especially today. Thank the veterans who are still with us, and remember those who no longer are.

To all veterans, we at ReSound say Thank You!


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We should all listen to our centenarians – including our National Parks

What can you hear in a 100-year-old park?

Quite a lot, it turns out.

On August 16, 1916, President Woodrow Wilson signed the act that created the National Park Service. This new federal bureau would be part of the Department of the Interior and would take responsibility for protecting the 35 (at that time) national parks and monuments.Yosemite National Park

Today there are 58 national parks, covering 84 million acres and they have never been more popular.

National parks are already busy and getting busier, so finding a way to listen means breaking free from the crowds. Such a break may seem impossible, but it is not. Many parks are very large, and yet crowds gather in small areas. Escape crowds by varying the time of your visit to the popular spots and find your own the less popular spots.

Bugling elk, thundering waterfalls, and the crack of lightning are just the beginning of what you might hear at a national park. In fact, the National Park Services names these natural, cultural and historic sounds as “acoustic resources,” and recognizes their powerful effect on provoking the sense of awe that is so much a part of a national park visit.

But dig a bit deeper and collect your own natural sounds. Visit the U.S. National Park Service website for new suggestions on how to awaken your sense of hearing, like:

  • Closing your eyes. Stop and listen to what is around you.
  • Walk and listen.
  • Count sounds.
  • What does a landscape sound like?

Enjoy our 100 year old National Park System with your ears this year.

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Roller Coasters and Hearing Loss

Here’s a fun fact: National Roller Coaster Day is August 16!

People riding a rollercoaster in an amusement park

Sure the adrenaline-boost is exhilarating stuff, but have you ever wondered if those ridiculous rolls, tight twists, and dreadful descents affect your hearing? While there was one reported case of ear barotrouma (a 24-year old man turned his head while the roller coaster accelerated to 120 mph in four seconds, exposing his ear to excessive pressure), a general ear trauma like this is relatively rare. Do consider, however, as roller coaster technology improves:

“The faster the ride moves and the larger the change in altitude, the higher the force that is applied to the ear,” said Dr. Samar Al-khudari of the Henry Ford Hospital, where the original case was seen.

If you are a roller coaster enthusiast and wear a hearing aid, consider a few precautions when riding:

  • If dousing-by-water is part of the ride, remove and store your hearing aid so it does not get wet
  • It is possible your hearing aid may dislodge when careening along the roller coaster route. It may make sense to remove and store your hearing aid for the duration of the ride.
  • If removing your hearing aid is not an option, face forward through the ride. This keeps your hearing aids away from the full force of the wind.

Enjoy the ride!

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“It’s like my hearing is almost 3D”

Call this is a technology success story. That’s how Erin Carrigan might say it: technology that moves forward in small steps until that one really big leap.

Erin Carrigan

Erin Carrigan

Erin Carrigan of Buchanan, Michigan works in healthcare and is a student at Indiana University. She is studying psychology and plans to become a physician’s assistant.

Erin was born with moderate hearing loss. She has worn hearing aids since she was two years old and every two to three years she’s had a new pair of hearing aids to get used to. While each set of hearing aids improved, she still held to those habits many with hearing loss create—like facing the person she is talking with so she can also read his or her lips. In fact, Erin remembers working at a lab in Florida and people would say things when she was not looking and get no response. They misinterpreted it as rudeness and complained to her boss.

“People think you’re rude or annoying–it’s almost like you can’t multitask,” said Erin. “If you’re doing dishes and somebody’s standing behind you trying to have a conversation, with a hearing loss, it’s hard to do that because you want to be facing them.”

With every new hearing aid, she was able to hear marginally better. But nothing prepared her for the experience she was about to have – being fit with ReSound LiNX². As she stood in the hallway wearing her new hearing aids, her audiologist was behind her –walking away—and talking. But Erin heard everything. This had never happened before.

“I guess the best way you can describe it is when you see a movie regularly in theaters and then you go and see a movie in 3D,” said Erin. “It’s like my hearing is almost 3D.”
This was a first for Erin—the first of many firsts. After that initial fitting she sat in the car and heard birds from inside the car with the windows up (another first), she actually heard the sound of the engine (another first). At work she heard keystrokes from a few cubicles away (another first), and for the first time, she heard the video that runs in a loop just outside her office (something her coworkers have worked hard to stop hearing).

Erin takes advantage of the Made for iPhone functionality as well. The Live Listen function allows Erin to hear better in her classes at school. Her audiologist recommended giving her phone to her soft-spoken professor to stream her voice directly into her hearing aids.

Erin loves how adaptable the hearing aid is for all the activities she is involved in: volleyball, basketball, lifting, running. In fact, Erin just did her first triathlon.

“The ReSound hearing aids have proven very adaptable to real life situations,” said Erin.

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“It’s All About the Music”

Stephen Straus begins each day with a commute by train. It’s about an hour from his home in Hyde Park to his job in downtown Chicago—and all those train rides mean hours of music. But Mr. Straus lives with hearing loss, so he’s had to struggle with various music players and headphones.Chicago loop, Illinois

“The [headphone] wires —they drove me crazy,” said Mr. Straus

Mr. Straus’s hearing loss, roughly 50% in each ear, crept up on him over the last ten years or so. When his audiologist told him he should check out ReSound Smart Hearing aids with Made for iPhone capabilities, he knew that would give him the freedom to listen to music much more easily.

“I wanted a Bluetooth feature without anything between my phone and my ear,” said Mr. Straus. “A lot of them had things you had to hang around your neck, which I didn’t want. That is why I bought ReSound.”

Stephen Straus

Mr. Straus likes that he can turn off his hearing aid in loud environments and that it works for the phone, but music is the key.

“Music is why I bought [the ReSound hearing aids],” said Mr. Straus. “I’m very pleased with the quality.”

Mr. Straus is a fan of music of all kinds, from classical (“Vivaldi”) to jazz (“Bix Beiderbecke”/”Jack Teagarden”) but also country—“thousands of songs,” said Mr. Straus. “I download songs constantly.” He regularly tunes into Sirius radio and National Public Radio—and he loves hearing the Chicago orchestra.

Listening to music is once again a joyful part of his daily commute.


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