When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The creative approach ReSound’s Marketing ReSource Center leverages best practices to help you create compelling direct
Direct Mail Best Practices Read More »
ReSound Regional Sales Manager, Jeanne Schneeberger, was waiting to pick up lunch for a customer at a local diner, when she overheard a conversation among a group of six men. One man spoke about the difficulty he was having hearing, especially in noise. He said commercials were too loud and people talked too fast on
Referral Programs Work! Read More »
ReSound recently contributed an article on “Lowering Your Patient Acquisition Costs Through Marketing” to ADVANCE for Hearing Practice Management. When it comes to marketing to prospective patients with hearing loss, you know that most consumers will not contact you the first time they hear about your practice. That’s true of many consumers regardless of industry,
Lowering Your Patient Acquisition Costs Through Marketing Read More »
Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t simply adapt to change, you need to be creating change,” says Taylor Parker, Owner. When
Hearing Pros Speak – On the Cutting Edge of Change Read More »
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities Set up an electronic database (email communications eliminate the cost of printed materials) Stay in
Cost Effective Priorities for a Practice Read More »
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time to dedicate to marketing. We talked to our private practice customers to find out what
Marketing Advice from Practice Owners Read More »
Understanding where your practice “fits” is a key first step to successful marketing, but what does it mean to be “authentic to this fit”? Kevin Mensink, ReSound’s VP of Marketing, presented on this topic at our recent Business Partner Summit. What is it that your practice does and says about itself? What do others say
Marketing – Being Authentic to Your “Fit” Read More »
One of the hardest things about private practice management is creating positive visibility for your practice in your marketplace. What are some things you can do to really stand out? Private practice owner, Dr. Gyl Kasewurm, believes offering extraordinary customer service is the secret to pulling ahead of the competition. Treat patients like good friends
Private Practice – Standing Out in the Crowd Read More »
Below are some fresh ideas from the ReSound Consumer Marketing team for achieving success in 2012. Valentine’s Themed Marketing Templates New Valentine’s Day themed ad and insert templates with new copy and design concepts are now available! We have also created a new design for our popular formal invitation, along with a new direct mail
Consumer Marketing Tips – Planning for Success in 2012 Read More »