Category Archives: Consumer Marketing

Do Seniors Use Smartphones?

While Smartphone usage among people age 65+ is still relatively low, it is on the rise. According to Pew Internet, “Some 18% of Americans age 65 and older now own a smartphone, compared with 13% in February 2012.” Younger adults—regardless … Continue reading

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An Innovative Approach to Patient Education

Many seniors have stopped going to the theater because they struggle to hear the audio. Social experiences like this often cease with the onset of hearing loss. ReSound, in conjunction with Mid Kansas ENT, recently held an interactive theatrical event, … Continue reading

Posted in Consumer Marketing, Events, Wireless | Tagged , | 1 Comment

Using Sticky Note Ads

Has your practice considered sticky note ads? Sticky note ads, due to front page visibility, have the potential to draw a large call response. However, keep in mind that this leaves a high chance that many callers will end up … Continue reading

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Newspaper Insert Preparation Checklist

Last week, we talked about tips for creating a successful newspaper insert. Today we provide you with a checklist for preparing your insert. Use this checklist to gather the information you need to get started, then contact your ReSound representative … Continue reading

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Tips for a Successful Newspaper Insert

When creating a newspaper insert, many questions come to mind: How many inserts should I do? What can I use for content? What should be the call-to-action? These are all important questions and the tips below offer guidance based on … Continue reading

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Creating a YouTube Channel for Your Business

YouTube.com is the second most popular search engine after Google. It’s used more than Yahoo and Bing.
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Demoing Best Practices

It goes without saying that demoing a hearing aid and its accessories first-hand is a critical component of selling a hearing aid. We have heard from a number of our customers that ReSound technology sells itself, which further emphasizes the importance of the demo. Continue reading

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Event Marketing Critical Success Factors

On Friday, we published a blog post about hosting a solutions-focused event.  Today’s post continues this topic with recommendations from Thumper Johnson, Director of Audiology at Mid Kansas ENT, about how to make your event a success. Plan ahead: Consider … Continue reading

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Hosting a Solution-Focused Event

The best way to sell a good product is to let it sell itself.  Kansas-based audiologist, Thumper Johnson, is a big believer in hosting what she calls “solution-focused” events. She invites hearing instrument users to attend real-life events (e.g. the … Continue reading

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Consumer Marketing – The RATER Model

Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to … Continue reading

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