In The Media

Lowering Your Patient Acquisition Costs Through Marketing

ReSound recently contributed an article on “Lowering Your Patient Acquisition Costs Through Marketing” to ADVANCE for Hearing Practice Management. When it comes to marketing to prospective patients with hearing loss, you know that most consumers will not contact you the first time they hear about your practice.  That’s true of many consumers regardless of industry,

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Evolving Our Thinking About Wireless Hearing Aids

By Tammara Stender and Jennifer Groth A new trend is affecting the hearing aid market. This trend builds on the application of wireless connectivity between hearing aids and external sound sources, such as televisions, PCs, MP3 players and phones. Wireless connectivity itself is not new to the hearing aid market – but the ways it

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Binaural Fusion Puts Hearing Aid Users in the Driver’s Seat

ReSound’s Tammara Stender recently contributed an article to the Hearing Journal’s R&D Blog on Binaural Fusion.  The article talks about the philosophy behind Binaural Fusion; that the hearing aid user should remain in the driver’s seat and decide on the sound of interest, which is not the case with many wireless hearing aids. Many hearing

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