ReSound recently contributed an article on “Lowering Your Patient Acquisition Costs Through Marketing” to ADVANCE for Hearing Practice Management.
When it comes to marketing to prospective patients with hearing loss, you know that most consumers will not contact you the first time they hear about your practice. That’s true of many consumers regardless of industry, and without the additional hurdle of “denial” that often occurs with the hard of hearing. Therefore, it is important to budget adequate funds to allow for frequent exposure to your prospects or set your sights primarily on marketing to your existing patients.
In this article, we talk about:
- The Importance of Managing Acquisition Costs
- Cost Effective Priorities for a Practice
- Keeping it Consistent, Personal and Relevant
- Getting Started
ReSound’s new Marketing ReSource Center (MRC) makes it even easier to communicate with past and prospective pateints by providing an online self-service center available 24 hours a day, 7 days a week. The MRC offers ReSound customers a variety of customizable marketing pieces that were created and tested through consumer input.
Read the full Practice Builder Column.