By Kendra Rasmusson, Senior Consumer Marketing Specialist What is branding? It’s more than just your logo. It’s more than just marketing. It delivers a promise and creates value. It encompasses the entire customer experience. If you want to get serious about marketing your practice and services to consumers, you need to understand who your target …
We talked to some of our hearing professional customers to get their perspectives on the impact of having a spouse attend the appointment with the patient. Here’s what they had to say. “The spouse is critical to the process and usually the reason that the patient is there in the first place,” says Dusty Potter, …
Hearing Pros Speak – The Role of the Spouse in the Counseling Process Read More »
One thing we constantly hear from our private practice customers is a keen interest in real life examples of how the Unite wireless accessories have been used to help other patients. Thumper Johnson, an audiologist at Mid-Kansas Ear Nose & Throat, has a good memory for patient stories and has collected a variety of real …
Audiologists Speak: Real Life Uses of Wireless Accessories Read More »
Matt Perry, Au.D., private practice owner and host of “Audiology Marketing Now” delivered a presentation on effective marketing strategies for growing the private practice, with a special look at the latest technology. Here’s a summary of his key points. Why Internet marketing works for audiology Many private practice owners believe that online marketing isn’t right …
A live demo of ReSound Alera and Unite wireless accessories is a highly effective way to communicate user benefits. We’re always interested in hearing from our community of dispensers and hearing care professionals about demoing techniques that have been particularly effective. Here are some demoing tips we’ve received: The best way to demo an Alera …
We know from our regional sales directors and business partners that selling hearing aid accessories is not easy. Based on the feedback we’ve received from audiology clinics and dispensers, we’ve come up with some recommended strategies to boost your wireless accessories sales. Use bundled pricing Keep patient needs front and center; determine whether a patient …
Strategies for Selling Unite™ Wireless Accessories Read More »