ReSound recently contributed an article on “Lowering Your Patient Acquisition Costs Through Marketing” to ADVANCE for Hearing Practice Management. When it comes to marketing to prospective patients with hearing loss, you know that most consumers will not contact you the first time they hear about your practice. That’s true of many consumers regardless of industry, […]
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For Jennifer LaBorde, Doctor of Audiology at Medical Center Clinic, treating hearing loss is close to her heart…….. because she is hard of hearing herself. Ironically, Jennifer had already started her path to becoming an audiologist when she found out that she needed hearing aids one month before graduating with her Bachelor’s Degree. “I got
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By Steve Hallenbeck, AuD As the winter holidays approach, many of the scenarios discussed in our marketing materials, (hectic family gatherings, competing signals of interest) occur in our patients’ daily activities. This is a good opportunity for those of us fitting hearing instruments to leverage real world patient experiences to enhance fittings. You can use
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Option 2- Restore Factory Settings Aventa 3.4 will always use the newest audiogram. This may be stored either in the hearing instrument, or in Noah. The October 2012 Tech Tip outlined one workaround method when wanting to use the Noah Audiogram, providing steps to update the Noah Aud. If you choose not to update the
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ReSound recently sponsored the Autumn Gala hosted by Child’s Voice, a listening and spoken word program for children with hearing loss. A non-public, state-accredited program located in suburban Chicago, Child’s Voice was founded by a group of dedicated and determined parents who believe that children with hearing loss should have the opportunity to listen and
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For those of you that know Jane Watson of San Antonio-based Audicles, you may wonder why she has giraffes all over her office? Several years ago, Audicles did a health fair at the zoo and handed out coupons for hearing screenings. They put two giraffes on the envelope and people made a lot of positive comments about them. Two
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In the wake of our announcement this week about ReSound’s new partnership with the Tinnitus Practitioner’s Association (TPA), here’s a look at what hearing industry bloggers are saying about Tinnitus treatment. Hearing Mojo blogger, David Copithorne, talks about an interesting phenomenon he has noted among his over-50 friends. “These guys (yes, they are usually guys)
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Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t simply adapt to change, you need to be creating change,” says Taylor Parker, Owner. When
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ReSound has entered into a partnership with the Tinnitus Practitioners Association (TPA) to offer ReSound Alera TS hearing aids to members through the TPA Sound Solutions program. The TPA is a non-profit organization that provides practical education and training to audiologists in tinnitus and sound sensitivity rehabilitation. TPA Sound Solutions is a member benefit program
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In the October 2012 issue of the Hearing Review, ReSound talks about ways in which device-to-device communication is applied and the implications for binaural hearing. In most clinics, it is a relatively safe generalization to say that two hearing aids are the de facto recommendation in the absence of an ear with significantly poor word
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