Tag Archives: consumer marketing

Consumer Marketing – The RATER Model

Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to … Continue reading

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Direct Mail Best Practices

When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The … Continue reading

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Hearing Pros Speak – On the Cutting Edge of Change

Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t … Continue reading

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Cost Effective Priorities for a Practice

For a young hearing practice, marketing costs can be overwhelming but necessary.  Here are our tips for prioritizing marketing activities to get the most impact for your money.  Our approach is to go for the “low-hanging fruit” first. 1st Priorities … Continue reading

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Marketing Advice from Practice Owners

For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time … Continue reading

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Introducing the Online Marketing ReSource Center

ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have … Continue reading

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Hearing Pros Speak – Marketing Tips

When it comes to marketing, business owners understand how important it is to their growth but often struggle to find enough time to dedicate to it.  Private practice owners are, after all, healthcare professionals first, business people second. We talked … Continue reading

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Building a Patient Referral Program

A referral is still viewed by consumers as the most trusted source when making a buying decision.  Word-of-mouth, testimonials, a referral, can be delivered  face-to-face from someone a consumer knows or even online as a customer opinion or feedback. As … Continue reading

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Front Office – Responding to Customer Questions

Patients naturally have questions and your response can influence them to take positive action toward better hearing. The conversations below address questions frequently asked by patients inquiring about hearing loss. (Note: Conclude each answer by offering options for scheduling an … Continue reading

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Front Office Training Tips

A major component of successful marketing is how well your office staff is trained to receive consumer responses. We can help with selecting, designing and implementing marketing tactics, but it’s up to you to ensure your office staff properly handles … Continue reading

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