Many seniors have stopped going to the theater because they struggle to hear the audio. Social experiences like this often cease with the onset of hearing loss. ReSound, in conjunction with Mid Kansas ENT, recently held an interactive theatrical event, which fundamentally changed the perception of going to the theater for the attendees. The “Theater […]
An Innovative Approach to Patient Education Read More »
Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to assess exactly where your Practice is. The RATER Model was created by professors Valarie Zeithaml,
Consumer Marketing – The RATER Model Read More »
When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The creative approach ReSound’s Marketing ReSource Center leverages best practices to help you create compelling direct
Direct Mail Best Practices Read More »
Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t simply adapt to change, you need to be creating change,” says Taylor Parker, Owner. When
Hearing Pros Speak – On the Cutting Edge of Change Read More »
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities Set up an electronic database (email communications eliminate the cost of printed materials) Stay in
Cost Effective Priorities for a Practice Read More »
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time to dedicate to marketing. We talked to our private practice customers to find out what
Marketing Advice from Practice Owners Read More »
ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have been developed and tested through consumer input. Using this tool, they can: Create customized direct
Introducing the Online Marketing ReSource Center Read More »
When it comes to marketing, business owners understand how important it is to their growth but often struggle to find enough time to dedicate to it. Private practice owners are, after all, healthcare professionals first, business people second. We talked to some of our customers to find out what they’re doing to market their practices
Hearing Pros Speak – Marketing Tips Read More »
A referral is still viewed by consumers as the most trusted source when making a buying decision. Word-of-mouth, testimonials, a referral, can be delivered face-to-face from someone a consumer knows or even online as a customer opinion or feedback. As ReSound marketing leaders put it at our recent Summit in St Paul, Minnesota, “A patient
Building a Patient Referral Program Read More »
Patients naturally have questions and your response can influence them to take positive action toward better hearing. The conversations below address questions frequently asked by patients inquiring about hearing loss. (Note: Conclude each answer by offering options for scheduling an appointment.) For example: “Do you prefer the morning or afternoon? Afternoons, great! Would Tuesday at
Front Office – Responding to Customer Questions Read More »