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Tag Archives: consumer marketing
Consumer Marketing – The RATER Model
Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to … Continue reading
Posted in Consumer Marketing, Guest Bloggers
Tagged consumer marketing, Private Practice, RATER Model
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Direct Mail Best Practices
When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The … Continue reading
Hearing Pros Speak – On the Cutting Edge of Change
Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t … Continue reading
Cost Effective Priorities for a Practice
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged consumer marketing, Private Practice
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Marketing Advice from Practice Owners
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time … Continue reading
Introducing the Online Marketing ReSource Center
ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have … Continue reading
Building a Patient Referral Program
A referral is still viewed by consumers as the most trusted source when making a buying decision. Word-of-mouth, testimonials, a referral, can be delivered face-to-face from someone a consumer knows or even online as a customer opinion or feedback. As … Continue reading
Front Office – Responding to Customer Questions
Patients naturally have questions and your response can influence them to take positive action toward better hearing. The conversations below address questions frequently asked by patients inquiring about hearing loss. (Note: Conclude each answer by offering options for scheduling an … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged consumer marketing, Private Practice
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Front Office Training Tips
A major component of successful marketing is how well your office staff is trained to receive consumer responses. We can help with selecting, designing and implementing marketing tactics, but it’s up to you to ensure your office staff properly handles … Continue reading
