Oklahoma City-based Audio Recovery is hosting a Facebook contest called “Gift of Hearing” to give away free ReSound hearing aids to eight lucky individuals with hearing loss. The contest encourages the local community to read the nominations on Facebook and vote for the nominee they think should receive the hearing aids. Voting will continue through May […]
Audio Recovery Hosts “Gift of Hearing” Contest Read More »
Happy 25th Anniversary to Kaki Pope, Owner of Audio Rehab Lab. Kaki bought this business when her son was just 6 months old. Can you believe that several banks would not meet with her to lend her money because she was a young mother?! Today we’re celebrating Kaki’s success. Congratulations!
25 Years in Private Practice and Still Going Strong Read More »
Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year. We’re not talking about your standard hearing loss seminar, however. Johnson’s events are designed to provide a “real experience” where individuals with hearing loss can test drive technology in real-life hearing scenarios. On May
Kansas Audiologist Hosts Interactive Dinner Theater Event Read More »
Earlier this month, we announced the winner of our very first Moment Maker Grant – Jennifer McGlothlin, Au.D, of Elite Audiology & Hearing Care in Mt Juliet, TN. We interviewed Jennifer to learn how she got started in audiology and her plans for the future. How did you first become interested in the field of
Interview with Jennifer McGlothlin, Moment Maker Grant Winner Read More »
Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to assess exactly where your Practice is. The RATER Model was created by professors Valarie Zeithaml,
Consumer Marketing – The RATER Model Read More »
Ryan Baker is an Audiologist at Audiology by Accent in Gainesville, Florida. In May of 2012, Audiology by Accent unbundled services and hearing instruments. “We made the decision to distinguish our practice in an increasingly competitive market and to highlight the value of the provider,” says Baker. “All of the ENTs and audiologists in the
Audiologists Speak – How to Differentiate Yourself in a Competitive Market Read More »
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities Set up an electronic database (email communications eliminate the cost of printed materials) Stay in
Cost Effective Priorities for a Practice Read More »
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time to dedicate to marketing. We talked to our private practice customers to find out what
Marketing Advice from Practice Owners Read More »
ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have been developed and tested through consumer input. Using this tool, they can: Create customized direct
Introducing the Online Marketing ReSource Center Read More »
Who hasn’t heard that “a first impression is everything”? Kevin Mensink, VP of Marketing, recently spoke about how to roll out the red carpet so-to-speak with your practice’s patient intake process. Here is how a thoughtful, polished intake process can benefit your practice: Distinguishes you from the competition. Allows an opportunity to exceed your patient’s
Practice Builder – The Intake Process Read More »