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Tag Archives: Private Practice
Kansas Audiologist Hosts Interactive Dinner Theater Event
Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year. We’re not talking about your standard hearing loss seminar, however. Johnson’s events are designed to provide a “real experience” … Continue reading
Interview with Jennifer McGlothlin, Moment Maker Grant Winner
Earlier this month, we announced the winner of our very first Moment Maker Grant – Jennifer McGlothlin, Au.D, of Elite Audiology & Hearing Care in Mt Juliet, TN. We interviewed Jennifer to learn how she got started in audiology and … Continue reading
Posted in Company News, Practice Management
Tagged Moment Maker Grant, Moments Movement, Private Practice
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Consumer Marketing – The RATER Model
Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to … Continue reading
Posted in Consumer Marketing, Guest Bloggers
Tagged consumer marketing, Private Practice, RATER Model
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Audiologists Speak – How to Differentiate Yourself in a Competitive Market
Ryan Baker is an Audiologist at Audiology by Accent in Gainesville, Florida. In May of 2012, Audiology by Accent unbundled services and hearing instruments. “We made the decision to distinguish our practice in an increasingly competitive market and to highlight … Continue reading
Cost Effective Priorities for a Practice
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged consumer marketing, Private Practice
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Marketing Advice from Practice Owners
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time … Continue reading
Introducing the Online Marketing ReSource Center
ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have … Continue reading
Practice Builder – The Intake Process
Who hasn’t heard that “a first impression is everything”? Kevin Mensink, VP of Marketing, recently spoke about how to roll out the red carpet so-to-speak with your practice’s patient intake process. Here is how a thoughtful, polished intake process can … Continue reading
Practice Builder – Keys to a Great Call Script
On average 1 out of 4 opportunities to get a patient in the office is missed. 75% to 78% of all calls are bookable prospects. With these stats in mind, Kevin Mensink, ReSound’s VP of Marketing, recently spoke about how … Continue reading
Consultation Sales Process: Deep Dive 3
By Greg Stafford, Strategic Accounts Manager You have successfully completed the patient’s consultation and have come to an agreement and understanding of the treatment options, so now it is time for “Step 6” of your consultation sales process: “The Close”. … Continue reading
