Private Practice

Audio Recovery Hosts “Gift of Hearing” Contest

Oklahoma City-based Audio Recovery is hosting a Facebook contest called “Gift of Hearing” to give away free ReSound hearing aids to eight lucky individuals with hearing loss. The contest encourages the local community to read the nominations on Facebook and vote for the nominee they think should receive the hearing aids. Voting will continue through May […]

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Kansas Audiologist Hosts Interactive Dinner Theater Event

Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year.  We’re not talking about your standard hearing loss seminar, however.  Johnson’s events are designed to provide a “real experience” where individuals with hearing loss can test drive technology in real-life hearing scenarios. On May

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Interview with Jennifer McGlothlin, Moment Maker Grant Winner

Earlier this month, we announced the winner of our very first Moment Maker Grant – Jennifer McGlothlin, Au.D, of Elite Audiology & Hearing Care in Mt Juliet, TN.  We interviewed Jennifer to learn how she got started in audiology and her plans for the future. How did you first become interested in the field of

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Audiologists Speak – How to Differentiate Yourself in a Competitive Market

Ryan Baker is an Audiologist at Audiology by Accent in Gainesville, Florida. In May of 2012, Audiology by Accent unbundled services and hearing instruments. “We made the decision to distinguish our practice in an increasingly competitive market and to highlight the value of the provider,” says Baker. “All of the ENTs and audiologists in the

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Cost Effective Priorities for a Practice

For a young hearing practice, marketing costs can be overwhelming but necessary.  Here are our tips for prioritizing marketing activities to get the most impact for your money.  Our approach is to go for the “low-hanging fruit” first. 1st Priorities Set up an electronic database (email communications eliminate the cost of printed materials) Stay in

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Introducing the Online Marketing ReSource Center

ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have been developed and tested through consumer input. Using this tool, they can: Create customized direct

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Practice Builder – The Intake Process

Who hasn’t heard that “a first impression is everything”?  Kevin Mensink, VP of Marketing, recently spoke about how to roll out the red carpet so-to-speak with your practice’s patient intake process. Here is how a thoughtful, polished intake process can benefit your practice: Distinguishes you from the competition. Allows an opportunity to exceed your patient’s

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