The best way to sell a good product is to let it sell itself. Kansas-based audiologist, Thumper Johnson, is a big believer in hosting what she calls “solution-focused” events. She invites hearing instrument users to attend real-life events (e.g. the theater) where they can test-drive hearing technology in an authentic listening environment. Step 1 – […]
Hosting a Solution-Focused Event Read More »
Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year. We’re not talking about your standard hearing loss seminar, however. Johnson’s events are designed to provide a “real experience” where individuals with hearing loss can test drive technology in real-life hearing scenarios. On May
Kansas Audiologist Hosts Interactive Dinner Theater Event Read More »
It was during a hotel stay that Judy Smith realized that she was hearing impaired. She picked up the phone in her hotel room and buzzed the front desk. “There were tiny scratchy-sounding noises on the other end but no voice, so I assumed the phone was out of order,” says Judy. “Not exactly. The extremely
So, What Took You So Long? Read More »
We talked to some of our hearing professional customers to get their perspectives on the impact of having a spouse attend the appointment with the patient. Here’s what they had to say. “The spouse is critical to the process and usually the reason that the patient is there in the first place,” says Dusty Potter,
Hearing Pros Speak – The Role of the Spouse in the Counseling Process Read More »