A cocktail party for your hearing

Picture this:

You’re at the annual, premier black tie gala in your industry with the veritable who’s who of attendees and while everyone is mingling about, you find yourself amongst a small group of the industrial elites while they are discussing upcoming business trends.

Or possibly you’re walking the red carpet at your latest summer blockbuster premiere, being interviewed on camera all the while your adoring fans are going nuts, the paparazzi are clamoring at you for that perfect shot, and different news outlets are there reporting on what will surely be your 10th straight smash hit.

Or maybe you’re at Uncle Larry and Aunt Laurie’s for Thanksgiving with the entire family, listening as Grandpa Stu tells a story with the kids running around screaming while in the kitchen pots and pans are clanging about, all the while the smell of turkey hangs in the air.

No matter the situation you imagined yourself in, they all have one thing in common: the Cocktail Party Effect.

The Cocktail Party Effect is a person’s ability to focus ones hearing or auditory efforts on who they are attempting to center their attention on, while simultaneously filtering out the background noise. For most, it is done without a conscious thought to what is going on. But what about those who live with hearing loss? Those situations can be tremendously difficult to handle. They may not catch much of the information shared, have to ask for questions to be repeated or miss out on a funny part of a story.

While many of us have never experienced that feeling, it’s important to remember that for your loved ones living with hearing loss, it’s a daily reality. ReSound Smart Hearing aids use two unique features – Spatial Sense and Binaural Directionality II – to help make these situations easier. Spatial Sense allows wearers to get a clear sense of the space and sounds around them and Binaural Directionality II allows wearers to effortlessly engage in conversations knowing they’ll follow every word – even when noise levels get high.

To learn more about the Cocktail Party Effect check out this video: https://www.youtube.com/watch?v=iO3jTl0WuS4

To learn more about ReSound Smart Hearing, visit our website: http://www.resound.com/en-US/about-resound/smart-hearingLarge family celebrating Christmas holiday

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