ReSound in the News | Sleek, Discreet and with a Broader Appeal

coexistFast Company’s Co.Exist, a media outlet that focuses on innovations in the energy, technology, health and transportation industries, dubs ReSound LiNX “an iPhone-connected hearing aid that will make everyone want one.”

Reporter, Ariel Schwartz writes, “The phrase ‘hearing aid’ conjures up images of big, clunky-looking devices that aren’t particularly nice to look at. But that’s not the kind of device Dr. Ken Smith, an audiologist from Castro Valley, California, procured when he showed up at my workplace bearing GN’s ReSound LiNX hearing aid.”

ReSound LiNX LINX LNX LX LN HandSmith gave Schwartz his ReSound LiNX to try out. Her reaction: “When I first put on the [ReSound] LiNX, everything around me–in all directions–was louder. But when Smith hit the button for ‘Restaurant mode,’ all of a sudden my ears had a laser-like focus on the conversation happening directly in front of me. I am hardly the target audience for the [ReSound] LiNX, but the device is comfortable and tiny enough that I wouldn’t mind having it around in certain loud situations.”

A segment on CBS San Francisco notes that hearing aids are getting a makeover with new technology that makes them “smarter and practically invisible.” Dr. Mont Strong, a venture capitalist and audiologist, says hearing aids today are “your own personal hearing system.”  Made-for-iPhone hearing aids like ReSound LiNX “are bridging the gap between the ears and the brain.”

And that is good news for an increasingly tech-savvy baby boomer generation. ReSound LiNX wearer, Jim Watson, remembers his first Rolling Stones concert and the lasting impact that loud music has had on his hearing. “Baby boomers getting older and rock ‘n’ roll. That’s a mix for hearing aids,” he says.

“Bluetooth hearing aids could take off with baby boomers,” said Julio O’Jeda-Zapata in his March article in the St. Paul Pioneer Press.  “Apple acceptance can be a powerful motivator.”

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