Audiology Marketing 2.0

Matt Perry, Au.dTo conclude the ReSound Online Symposium, Matt Perry, Au.D., private practice owner and host of “Audiology Marketing Now” will share effective marketing strategies for growing the private practice, with a special look at the latest technology.  Join Perry on Friday, November 11, 2011 at 12 pm EST. 

This session is eligible for continuing education credit.  Register online at AudiologyOnline.

Course Objectives:

  • Participants will be able to explain the current state of internet use in the baby-boomer and elderly populations
  • Participants will be able to list and define three fundamental principles of marketing
  • Participants will be able to describe how to use specific online resources and tools to attract new audiology patients and nurture existing patient relationships

Agenda:

  • Introduction
  • The current state of marketing audiology online
  • Baby-boomers and elderly populations online
  • Internet use and an Internet presence
  • Marketing Fundamentals
  • Search Engine Optimization and Tools
  • Social Media and Marketing
  • Internet Tools for Capturing Leads
  • Summary/Q&A

Don’t forget to join ReSound’s Chief Audiology Officer, Laurel Christensen, for a live Twitter Q&A.  Dr. Christensen will be answering your questions at #ReSoundSymposium on Friday, November 11, 2011 from 3pm – 4 pm CST.

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