Tag Archives: Gyl Kasewurm

Michigan Audiologist Creates Hearing Bus to Serve Rural Communities

Dr. Gyl Kasewurm, Owner of Professional Hearing Services,  has created a Mobile Audiology Center (“Hearing Bus”) to bring hearing testing services to rural Michigan communities. Dr. Kasewurm decided to create the Hearing Bus after realizing that there were under-served populations … Continue reading

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Kasewurm’s Key to Practice Success

Dr. Gyl Kasewurm is the founder, president and owner of Professional Hearing Services in St. Joseph, MI.  She recently contributed an article to the Hearing Journal on “A Practice’s Key to Success”.  Here are some key takeaways from that article. … Continue reading

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Unite Mini Mic – Motivation for “Learning French”

When it comes to new hearing technology, there’s often a barrier to adoption because it’s simply easier to stick with what you know.  Embracing new technologies and learning how to use the software is like learning a new language and … Continue reading

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Private Practice Obstacles & Opportunities

The business of hearing healthcare is changing. Consumers can buy hearing aids anywhere – on the Internet and even at Costco.  Insurance companies are cutting benefits for hearing healthcare and promoting discount programs to their subscribers, while hearing aid manufacturers … Continue reading

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The Marketing Silver Bullet

Marketing is often one of the toughest challenges faced by private practice owners.  Specifically, how much to spend on marketing and where to spend it. Professional Hearing Services owner, Dr. Gyl Kasewurm, says there’s no crystal ball that answers that … Continue reading

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Private Practice – Standing Out in the Crowd

One of the hardest things about private practice management is creating positive visibility for your practice in your marketplace.  What are some things you can do to really stand out? Private practice owner, Dr. Gyl Kasewurm, believes offering extraordinary customer … Continue reading

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Is Private Practice in Your Future?

Dr. Gyl Kasewurm, Au.D. is a private practice owner who has been in business by herself since 1983. With almost 30 years as the owner of Professional Hearing Services, Gyl has contributed several articles to ReSound about private practice management … Continue reading

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