Tag Archives: consumer marketing

An Innovative Approach to Patient Education

Many seniors have stopped going to the theater because they struggle to hear the audio. Social experiences like this often cease with the onset of hearing loss. ReSound, in conjunction with Mid Kansas ENT, recently held an interactive theatrical event, … Continue reading

Posted in Consumer Marketing, Events, Wireless | Tagged , | 1 Comment

Consumer Marketing – The RATER Model

Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to … Continue reading

Posted in Consumer Marketing, Guest Bloggers | Tagged , , | 2 Comments

Direct Mail Best Practices

When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The … Continue reading

Posted in Consumer Marketing, Practice Management | Tagged , | 2 Comments

Hearing Pros Speak – On the Cutting Edge of Change

Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t … Continue reading

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Cost Effective Priorities for a Practice

For a young hearing practice, marketing costs can be overwhelming but necessary.  Here are our tips for prioritizing marketing activities to get the most impact for your money.  Our approach is to go for the “low-hanging fruit” first. 1st Priorities … Continue reading

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Marketing Advice from Practice Owners

For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time … Continue reading

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Introducing the Online Marketing ReSource Center

ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have … Continue reading

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