We all know about the stigma associated with wearing hearing aids and how long it takes for the average person with hearing loss to accept they need help. With the aging baby boomer population increasingly suffering from hearing loss (and ignoring it), perhaps the high tech, “cool” factor of Made-for-iPhone® hearing aids will finally change those age-old perceptions.
Julio O’Jeda of the St. Paul Pioneer Press certainly thinks so. In his recent article, “Bluetooth hearing aids could take off with baby boomers”, he mentions the association of hearing aids with the Apple brand as a potential motivator for adoption. And that’s what hearing aids need. They should be viewed as personal enhancement devices, rather than a “treatment” for an age-related health problem. Besides, we all know that hearing loss can occur at any age for a multitude of reasons.
According to an article on SFGate.com, Made-for-iPhone hearing technology has come at the right time. “Everybody’s walking around with more computer power than they need in their smartphones,” said Thomas Gunderson, a senior health care analyst. “We’ve got a market where 10,000 Baby Boomers are turning 65 every day. We finally have cracked the battery problem. I think it all comes together, and it makes sense that Apple is a leader here.”
What do you think? Will people be more open to using hearing aids now that they can work with a cool new app?