Newspaper Insert Preparation Checklist

Last week, we talked about tips for creating a successful newspaper insert. Today we provide you with a checklist for preparing your insert.

Use this checklist to gather the information you need to get started, then contact your ReSound representative to begin planning.

  • Decide which zip codes you would like your insert to reach
  • Contact your local newspaper representative to get a quote on costs for newspaper printing and insertion based on these specifications:
    – Insert size: 24.75″ x 21.5″
    – 2 color printing: black and cyan
    – printed on newspaper stock
  • Select the layout that best meets your practice’s needs
  • Write up the information to customize the back of your insert. Here is a list of information you will need to provide:
    – Practice name, address and phone number
    – The services that your practice provides
    – A short statement about your office (such as a mission statement)
    – The call-to-action you want to use to generate traffic (such as a coupon offer or event)
  • Provide a picture of you or your office staff and a company logo in electronic format. All files need to be saved as high resolution JPG, EPS or TIFF

newspaper-insert

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