Successful practitioners plan and execute best practices continuously while always striving to find ways to enhance and hone their professional skills. This was the lead statement by Greg Stafford, ReSound Strategic Account Manager, during our recent Business Partner Summit, where he discussed the benefits of creating a consultative sales process or approach. Today, we will …
Creating an Effective Consultation Sales Process Read More »
A referral is still viewed by consumers as the most trusted source when making a buying decision. Word-of-mouth, testimonials, a referral, can be delivered face-to-face from someone a consumer knows or even online as a customer opinion or feedback. As ReSound marketing leaders put it at our recent Summit in St Paul, Minnesota, “A patient …
At our recent Business Partner Summit in St. Paul, Minnesota, ReSound marketing leaders spoke about how to engage your past patients to drive future sales for your practice. First, here is the simple dollars and sense reason why keeping past patients engaged is so important to your practice. Compare the average cost of gaining a …
Since the launch of the Unite Mini Microphone, we’ve heard nothing but good things from our customers about how it is helping to transform the lives of their patients. Tricia Veik at Concept by IOWA Hearing AID Centers shared a few patient stories with us. Patient #1 I have a gentleman with hearing loss who …
Dr. Gyl Kasewurm is the founder, president and owner of Professional Hearing Services in St. Joseph, MI. She recently contributed an article to the Hearing Journal on “A Practice’s Key to Success”. Here are some key takeaways from that article. What is the key to operating a successful practice? 1) Being a “top notch” professional …
By Jennifer Groth, Global Audiology With summer upon us, many will take the opportunity to get away from it all, or perhaps seek excitement and new experiences. Regardless of what any individual might be looking for, hearing instrument wearers who are taken out of their usual surroundings and plopped into new ones can meet all …
Multi-Program Options Can Help Users Meet New Listening Challenges Read More »
When it comes to new hearing technology, there’s often a barrier to adoption because it’s simply easier to stick with what you know. Embracing new technologies and learning how to use the software is like learning a new language and requires time and effort. If you already speak Spanish fluently, why should you take the …
Unite Mini Mic – Motivation for “Learning French” Read More »
ReSound’s Airlink™ is a truly wireless programming interface, using a 2.4 GHz transmission directly to antennae in the hearing instruments. This revolutionary method eliminates any additional relay devices and cables, ensuring patient comfort with state of the art programming. If Airlink™ appears to connect to the hearing instruments initially, but then loses connection, or if …
Continuing on from Friday’s post on “office design”, here are Lauri Ward’s tips for creating a positive impression on patients. Lighting Go with LED lighting, which is full spectrum lighting. The office needs to be well lit for older patients. Most offices have either poor lighting or too harsh lighting. You need to find the …
At our recent Business Partner Summit, guest speaker, Lauri Ward, presented decorating tips for private practice owners. These tips are aimed at eliminating clutter and creating an environment that instills confidence in the patient. Would you feel confident visiting a clinic with chipped furniture, dirty surfaces, threadbare fabrics and outdated brochures? According to Lauri, the …