Monthly Archives: June 2012

Finance – Understanding the Current Ratio

At this year’s Business Partner Summit, ReSound’s Sarah Aesoph and Jonathon McGiverin, took a deep dive into helping you better understand the financial aspects of your practice by defining the fundamentals of financial management. In particular, they broke down the … Continue reading

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Front Office – Responding to Customer Questions

Patients naturally have questions and your response can influence them to take positive action toward better hearing. The conversations below address questions frequently asked by patients inquiring about hearing loss. (Note: Conclude each answer by offering options for scheduling an … Continue reading

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Mini Mic Interview with Kevin Mensink

ReSound’s Kevin Mensink, VP of Marketing, was recently interviewed by AudiologyOnline about the release of the Unite Mini Microphone.  Here’s what he had to say. “The Mini Microphone is a great new addition to our 2.4 GHz Unite accessories line.  … Continue reading

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Marketing – Being Authentic to Your “Fit”

Understanding where your practice “fits” is a key first step to successful marketing, but what does it mean to be “authentic to this fit”? Kevin Mensink, ReSound’s VP of Marketing, presented on this topic at our recent Business Partner Summit. … Continue reading

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Successful Practice Marketing

Kevin Mensink, ReSound’s VP of Marketing, recently presented at our Business Partner Summit in Las Vegas on how best to market your practice. The most successful practices have two things in common: 1) They understand where they fit, and 2) … Continue reading

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The Little Black Dress of Hearing Aids

At ReSound, we always love to hear stories of how our products have improved the lives of end-users.  We randomly came across this blog post written by Beth, a woman whose husband, Buck, is test driving a pair of Alera … Continue reading

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Incorporating Wireless Technology in Your Practice

By Tammy Stender Wireless hearing aid accessories are opening doors for our patients. They are designed to improve listening in situations that have been challenging for hearing aids, including the television, stereo, PC, MP3 player and significant others. For the … Continue reading

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