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Monthly Archives: June 2012
Finance – Understanding the Current Ratio
At this year’s Business Partner Summit, ReSound’s Sarah Aesoph and Jonathon McGiverin, took a deep dive into helping you better understand the financial aspects of your practice by defining the fundamentals of financial management. In particular, they broke down the … Continue reading
Front Office – Responding to Customer Questions
Patients naturally have questions and your response can influence them to take positive action toward better hearing. The conversations below address questions frequently asked by patients inquiring about hearing loss. (Note: Conclude each answer by offering options for scheduling an … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged consumer marketing, Private Practice
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Mini Mic Interview with Kevin Mensink
ReSound’s Kevin Mensink, VP of Marketing, was recently interviewed by AudiologyOnline about the release of the Unite Mini Microphone. Here’s what he had to say. “The Mini Microphone is a great new addition to our 2.4 GHz Unite accessories line. … Continue reading
Posted in In The Media, Technology Innovation, Wireless
Tagged AudiologyOnline, companion mic, Kevin Mensink, Unite Mini Microphone
3 Comments
Marketing – Being Authentic to Your “Fit”
Understanding where your practice “fits” is a key first step to successful marketing, but what does it mean to be “authentic to this fit”? Kevin Mensink, ReSound’s VP of Marketing, presented on this topic at our recent Business Partner Summit. … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged Business Partner Summit, Kevin Mensink, Private Practice
1 Comment
Successful Practice Marketing
Kevin Mensink, ReSound’s VP of Marketing, recently presented at our Business Partner Summit in Las Vegas on how best to market your practice. The most successful practices have two things in common: 1) They understand where they fit, and 2) … Continue reading
The Little Black Dress of Hearing Aids
At ReSound, we always love to hear stories of how our products have improved the lives of end-users. We randomly came across this blog post written by Beth, a woman whose husband, Buck, is test driving a pair of Alera … Continue reading
Posted in Technology Innovation, Wireless
Tagged Alera, Memoir On The Fly, mini microphone
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Incorporating Wireless Technology in Your Practice
By Tammy Stender Wireless hearing aid accessories are opening doors for our patients. They are designed to improve listening in situations that have been challenging for hearing aids, including the television, stereo, PC, MP3 player and significant others. For the … Continue reading
Tech Tip – Alera TS™ Environmental Steering
ReSound Alera TS™ provides superior sound processing with features such as frequency shaping, amplitude modulation, and flexible program choices. The Alera TS™ offers personalized fittings, available in various makes and models. A truly unique feature of the Alera TS™, which … Continue reading
Posted in ReSound Newsletter, Tech Tips, Tinnitus
Tagged Alera TS, environmental steering, Tinnitus
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The Right Way to Demo
By Robin Donham, ReSound Product Training Manager According to audiologists and dispensers that recommend and sell ReSound products, the key to the sale is in the demonstration. A great demonstration could mean a satisfied hearing instrument user even before the … Continue reading
Posted in Practice Management, ReSound Newsletter, Tech Tips, Wireless
Tagged hearing aids, ReSound Alera
1 Comment
Marvel Comics Introduces Hearing Impaired Super Hero
Four-year-old Anthony Smith from New Hampshire was born with a rare genetic condition. He’s unable to hear on his right side, and has hearing loss on his left. But one day he decided he didn’t want to wear his blue … Continue reading
Posted in In The Media
Tagged Anthony Smith, Blue Ear, Hearing Impaired Super Hero, Marvel Comics
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