The Marketing Silver Bullet

Gyl KasewurmMarketing is often one of the toughest challenges faced by private practice owners.  Specifically, how much to spend on marketing and where to spend it.

Professional Hearing Services owner, Dr. Gyl Kasewurm, says there’s no crystal ball that answers that question, but “if you want to grow your business, you have to market and you have to do it consistently.”

The first step is to develop a written marketing plan that takes your patients’ needs and outlines marketing ideas to address those needs.

Determine your target audience
Understand who you’re trying to reach, what their needs are and the benefits that you can provide to them.  This should be front and center in your marketing communications

Think about branding
A good brand delivers clear messaging, builds credibility, motivates the buyer and creates loyalty

Specify budget
The general rule of thumb suggests allocating 5-10% of annual gross revenues for marketing.  In many cases, the more you spend, the more you have to gain.   That said, it’s important to measure the success and ROI of every marketing tactic implemented to truly understand what works best for your practice.  You don’t want to invest hard earned dollars into something that really isn’t boosting business.

As Dr. Gyl Kasewurm says, “when it comes to marketing, there is no silver bullet, but when you consistently plan, execute and effectively monitor your program, your bottom line should grow.”

Read the full article “The Marketing Silver Bullet” by Gyl Kasewurm on

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