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Monthly Archives: January 2012
Alera FAQs – AirLink Fitting
Does the Aventa 3 fitting software need to be installed before I plug in the AirLink Fitting Accessory? Yes, Aventa 3 fitting software must be installed on the PC for the AirLink Fitting Accessory to work. The driver that supports … Continue reading
Posted in Fitting, Tech Tips
Tagged Airlink, FAQs, fitting accessory, hearing aids, ReSound Alera
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Get to Know ReSound – Kendra Rasmusson
For 2012, we’re introducing a new column to our monthly newsletter to feature an employee. The purpose is so that you can get to know just who makes up ReSound. This month, we’d like to introduce you to Kendra Rasmusson, … Continue reading
Consumer Marketing Tips – Diversify Your Marketing Efforts
By Jeff Flaten, Consumer Marketing Manager Marketing doesn’t have to be a gamble. If you really want to beat the odds when it comes to marketing your practice, you need a well-thought-out strategy and diversified tactics. Identify your marketing … Continue reading
Alera FAQs – Unite TV Remote Control Part 2
How do I return to home settings? Home settings, i.e. those that apply whenever the hearing instruments are first turned on, will be activated by pressing the Home button. Pressing the Home button will: a. Activate program 1 in both … Continue reading
Posted in Tech Tips, Wireless
Tagged FAQs, remote control, ReSound Alera, ReSound Unite, wireless accessories
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MarkeTrak VIII – Efficacy of Tinnitus Treatment Options
Further to our post on January 13 about the prevalence of tinnitus in the United States, here is the second part of our summary of the recent MarkeTrak VIII report written by Sergei Kochkin, PhD, Richard Tyler, PhD, and Jennifer … Continue reading
Posted in Audiology Trends, Tinnitus
Tagged hearing aids, MarkeTrak, Sergei Kochkin, sound generators, sound therapy, Tinnitus, tinnitus management
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Bringing a Fresh Perspective to Fitting Directionality
By Marit Clausen However ironic it may seem for the new year to begin in the dead of winter, January is the time when we focus on renewal, improvement, and starting fresh. Ads are packed with gizmos and offers to … Continue reading
Dispenser Spotlight – Consumer Marketing Tactics That Work
It’s a brand new year and for many of our private practice customers, it’s time to rejuvenate their marketing program. We talked to a number of dispensers about what they do to market their practice. Here are some of the … Continue reading
