Monthly Archives: January 2012

Alera FAQs – AirLink Fitting

Posted on January 30, 2012 by

Does the Aventa 3 fitting software need to be installed before I plug in the AirLink Fitting Accessory? Yes, Aventa 3 fitting software must be installed on the PC for the AirLink Fitting Accessory to work. The driver that supports … Continue reading →

Posted in Fitting, Tech Tips | Tagged , , , , | Leave a comment

Get to Know ReSound – Kendra Rasmusson

Posted on January 27, 2012 by

For 2012, we’re introducing a new column to our monthly newsletter to feature an employee.  The purpose is so that you can get to know just who makes up ReSound. This month, we’d like to introduce you to Kendra Rasmusson, … Continue reading →

Posted in ReSound Newsletter | Tagged , | Leave a comment

Consumer Marketing Tips – Diversify Your Marketing Efforts

Posted on January 25, 2012 by

By Jeff Flaten, Consumer Marketing Manager Marketing doesn’t have to be a gamble. If you really want to beat the odds when it comes to marketing your practice, you need a well-thought-out strategy and diversified tactics.   Identify your marketing … Continue reading →

Posted in Practice Management | Tagged , , , | Leave a comment

Alera FAQs – Unite TV Remote Control Part 2

Posted on January 23, 2012 by

How do I return to home settings? Home settings, i.e. those that apply whenever the hearing instruments are first turned on, will be activated by pressing the Home button. Pressing the Home button will: a.    Activate program 1 in both … Continue reading →

Posted in Tech Tips, Wireless | Tagged , , , , | Leave a comment

MarkeTrak VIII – Efficacy of Tinnitus Treatment Options

Posted on January 20, 2012 by

Further to our post on January 13 about the prevalence of tinnitus in the United States, here is the second part of our summary of the recent MarkeTrak VIII report written by Sergei Kochkin, PhD, Richard Tyler, PhD, and Jennifer … Continue reading →

Posted in Audiology Trends, Tinnitus | Tagged , , , , , , | Leave a comment

Bringing a Fresh Perspective to Fitting Directionality

Posted on January 18, 2012 by

By Marit Clausen However ironic it may seem for the new year to begin in the dead of winter, January is the time when we focus on renewal, improvement, and starting fresh. Ads are packed with gizmos and offers to … Continue reading →

Posted in Fitting, Global Audiology Monthly Column, ReSound Newsletter | Tagged , , , | Leave a comment

Dispenser Spotlight – Consumer Marketing Tactics That Work

Posted on January 18, 2012 by

It’s a brand new year and for many of our private practice customers, it’s time to rejuvenate their marketing program.  We talked to a number of dispensers about what they do to market their practice.  Here are some of the … Continue reading →

Posted in Consumer Marketing, Practice Management, ReSound Newsletter | Tagged , , | 2 Comments

Alera FAQs – Unite Remote Control

Posted on January 16, 2012 by

How do I unlock and lock the Remote Control? A two-position key lock switch, located on the right side of the Remote Control, serves to prevent accidental activation. This feature is handy when the device is kept in a pants’ … Continue reading →

Posted in Tech Tips, Wireless | Tagged , , , , , | 8 Comments

The Prevalence of Tinnitus in the United States

Posted on January 13, 2012 by

The MarketTrak VIII research report was published in November about the prevalence of tinnitus in the United States.  According to this report, the size of the tinnitus population in the US is now 30 million – about 10% of the … Continue reading →

Posted in Audiology Trends, Tinnitus | Tagged , , , , , | 1 Comment

Consumer Marketing Tips – Brand Your Practice

Posted on January 11, 2012 by

By Kendra Rasmusson, Senior Consumer Marketing Specialist What is branding?  It’s more than just your logo.  It’s more than just marketing.  It delivers a promise and creates value.  It encompasses the entire customer experience. If you want to get serious … Continue reading →

Posted in Practice Management | Tagged , , , | Leave a comment