Does the Aventa 3 fitting software need to be installed before I plug in the AirLink Fitting Accessory? Yes, Aventa 3 fitting software must be installed on the PC for the AirLink Fitting Accessory to work. The driver that supports AirLink is installed during the Aventa 3 installation. What happens if the Aventa 3 fitting …
For 2012, we’re introducing a new column to our monthly newsletter to feature an employee. The purpose is so that you can get to know just who makes up ReSound. This month, we’d like to introduce you to Kendra Rasmusson, Senior Consumer Marketing Specialist. Years at ReSound: One (3.5 years in the industry) What do …
By Jeff Flaten, Consumer Marketing Manager Marketing doesn’t have to be a gamble. If you really want to beat the odds when it comes to marketing your practice, you need a well-thought-out strategy and diversified tactics. Identify your marketing strategy Let It Ride – Doing the same activity with the same results Double Down …
Consumer Marketing Tips – Diversify Your Marketing Efforts Read More »
How do I return to home settings? Home settings, i.e. those that apply whenever the hearing instruments are first turned on, will be activated by pressing the Home button. Pressing the Home button will: a. Activate program 1 in both hearing instruments b. Adjust both hearing instruments to default volume settings c. Set volume to …
Further to our post on January 13 about the prevalence of tinnitus in the United States, here is the second part of our summary of the recent MarkeTrak VIII report written by Sergei Kochkin, PhD, Richard Tyler, PhD, and Jennifer Born. The report looks into the efficacy of the various tinnitus treatment options available and …
MarkeTrak VIII – Efficacy of Tinnitus Treatment Options Read More »
By Marit Clausen However ironic it may seem for the new year to begin in the dead of winter, January is the time when we focus on renewal, improvement, and starting fresh. Ads are packed with gizmos and offers to help you clean up, get organized, get fit, eat right and break any bad habits …
Bringing a Fresh Perspective to Fitting Directionality Read More »
It’s a brand new year and for many of our private practice customers, it’s time to rejuvenate their marketing program. We talked to a number of dispensers about what they do to market their practice. Here are some of the marketing tactics that have really worked for them. Referral Programs We’ve heard from many of …
Dispenser Spotlight – Consumer Marketing Tactics That Work Read More »
How do I unlock and lock the Remote Control? A two-position key lock switch, located on the right side of the Remote Control, serves to prevent accidental activation. This feature is handy when the device is kept in a pants’ pocket or purse. When in the locked position all keys/buttons are non-functional. When switched to …
The MarketTrak VIII research report was published in November about the prevalence of tinnitus in the United States. According to this report, the size of the tinnitus population in the US is now 30 million – about 10% of the entire population. Sergei Kochkin, PhD, Richard Tyler, PhD, and Jennifer Born present data in this …
By Kendra Rasmusson, Senior Consumer Marketing Specialist What is branding? It’s more than just your logo. It’s more than just marketing. It delivers a promise and creates value. It encompasses the entire customer experience. If you want to get serious about marketing your practice and services to consumers, you need to understand who your target …