Month: January 2012

Consumer Marketing Tips – Diversify Your Marketing Efforts

By Jeff Flaten, Consumer Marketing Manager Marketing doesn’t have to be a gamble. If you really want to beat the odds when it comes to marketing your practice, you need a well-thought-out strategy and diversified tactics.   Identify your marketing strategy Let It Ride – Doing the same activity with the same results Double Down …

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Consumer Marketing Tips – Brand Your Practice

By Kendra Rasmusson, Senior Consumer Marketing Specialist What is branding?  It’s more than just your logo.  It’s more than just marketing.  It delivers a promise and creates value.  It encompasses the entire customer experience. If you want to get serious about marketing your practice and services to consumers, you need to understand who your target …

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