Monthly Archives: January 2012

Alera FAQs – AirLink Fitting

Does the Aventa 3 fitting software need to be installed before I plug in the AirLink Fitting Accessory? Yes, Aventa 3 fitting software must be installed on the PC for the AirLink Fitting Accessory to work. The driver that supports … Continue reading

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Get to Know ReSound – Kendra Rasmusson

For 2012, we’re introducing a new column to our monthly newsletter to feature an employee.  The purpose is so that you can get to know just who makes up ReSound. This month, we’d like to introduce you to Kendra Rasmusson, … Continue reading

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Consumer Marketing Tips – Diversify Your Marketing Efforts

By Jeff Flaten, Consumer Marketing Manager Marketing doesn’t have to be a gamble. If you really want to beat the odds when it comes to marketing your practice, you need a well-thought-out strategy and diversified tactics.   Identify your marketing … Continue reading

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Alera FAQs – Unite TV Remote Control Part 2

How do I return to home settings? Home settings, i.e. those that apply whenever the hearing instruments are first turned on, will be activated by pressing the Home button. Pressing the Home button will: a.    Activate program 1 in both … Continue reading

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MarkeTrak VIII – Efficacy of Tinnitus Treatment Options

Further to our post on January 13 about the prevalence of tinnitus in the United States, here is the second part of our summary of the recent MarkeTrak VIII report written by Sergei Kochkin, PhD, Richard Tyler, PhD, and Jennifer … Continue reading

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Bringing a Fresh Perspective to Fitting Directionality

By Marit Clausen However ironic it may seem for the new year to begin in the dead of winter, January is the time when we focus on renewal, improvement, and starting fresh. Ads are packed with gizmos and offers to … Continue reading

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Dispenser Spotlight – Consumer Marketing Tactics That Work

It’s a brand new year and for many of our private practice customers, it’s time to rejuvenate their marketing program.  We talked to a number of dispensers about what they do to market their practice.  Here are some of the … Continue reading

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