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Tag Archives: Gyl Kasewurm
Michigan Audiologist Creates Hearing Bus to Serve Rural Communities
Dr. Gyl Kasewurm, Owner of Professional Hearing Services, has created a Mobile Audiology Center (“Hearing Bus”) to bring hearing testing services to rural Michigan communities. Dr. Kasewurm decided to create the Hearing Bus after realizing that there were under-served populations … Continue reading
Kasewurm’s Key to Practice Success
Dr. Gyl Kasewurm is the founder, president and owner of Professional Hearing Services in St. Joseph, MI. She recently contributed an article to the Hearing Journal on “A Practice’s Key to Success”. Here are some key takeaways from that article. … Continue reading
Posted in Practice Management
Tagged Gyl Kasewurm, Hearing Journal, Private Practice
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Unite Mini Mic – Motivation for “Learning French”
When it comes to new hearing technology, there’s often a barrier to adoption because it’s simply easier to stick with what you know. Embracing new technologies and learning how to use the software is like learning a new language and … Continue reading
Posted in ReSound Newsletter, Wireless
Tagged Alera, companion mic, Gyl Kasewurm, Mini Mic, Unite Mini Microphone
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Private Practice Obstacles & Opportunities
The business of hearing healthcare is changing. Consumers can buy hearing aids anywhere – on the Internet and even at Costco. Insurance companies are cutting benefits for hearing healthcare and promoting discount programs to their subscribers, while hearing aid manufacturers … Continue reading
Posted in Practice Management
Tagged consumer marketing, Gyl Kasewurm, Private Practice
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The Marketing Silver Bullet
Marketing is often one of the toughest challenges faced by private practice owners. Specifically, how much to spend on marketing and where to spend it. Professional Hearing Services owner, Dr. Gyl Kasewurm, says there’s no crystal ball that answers that … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged consumer marketing, Gyl Kasewurm, Private Practice
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Private Practice – Standing Out in the Crowd
One of the hardest things about private practice management is creating positive visibility for your practice in your marketplace. What are some things you can do to really stand out? Private practice owner, Dr. Gyl Kasewurm, believes offering extraordinary customer … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged Gyl Kasewurm, Private Practice
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Is Private Practice in Your Future?
Dr. Gyl Kasewurm, Au.D. is a private practice owner who has been in business by herself since 1983. With almost 30 years as the owner of Professional Hearing Services, Gyl has contributed several articles to ReSound about private practice management … Continue reading

