Gyl Kasewurm

Michigan Audiologist Creates Hearing Bus to Serve Rural Communities

Dr. Gyl Kasewurm, Owner of Professional Hearing Services, has created a Mobile Audiology Center (“Hearing Bus”) to bring hearing testing services to rural Michigan communities. Dr. Kasewurm decided to create the Hearing Bus after realizing that there were under-served populations in rural Michigan that did not have access to hearing services. The Hearing Bus not […]

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Kasewurm’s Key to Practice Success

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Dr. Gyl Kasewurm is the founder, president and owner of Professional Hearing Services in St. Joseph, MI. She recently contributed an article to the Hearing Journal on “A Practice’s Key to Success”. Here are some key takeaways from that article. What is the key to operating a successful practice? 1) Being a “top notch” professional

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Unite Mini Mic – Motivation for “Learning French”

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When it comes to new hearing technology, there’s often a barrier to adoption because it’s simply easier to stick with what you know. Embracing new technologies and learning how to use the software is like learning a new language and requires time and effort. If you already speak Spanish fluently, why should you take the

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Private Practice Obstacles & Opportunities

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The business of hearing healthcare is changing. Consumers can buy hearing aids anywhere – on the Internet and even at Costco. Insurance companies are cutting benefits for hearing healthcare and promoting discount programs to their subscribers, while hearing aid manufacturers increase their presence in the retail market. What does this mean for the private practice

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The Marketing Silver Bullet

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Marketing is often one of the toughest challenges faced by private practice owners. Specifically, how much to spend on marketing and where to spend it. Professional Hearing Services owner, Dr. Gyl Kasewurm, says there’s no crystal ball that answers that question, but “if you want to grow your business, you have to market and you

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Private Practice – Standing Out in the Crowd

Consumer Marketing, Practice Management / 1 Comment

One of the hardest things about private practice management is creating positive visibility for your practice in your marketplace. What are some things you can do to really stand out? Private practice owner, Dr. Gyl Kasewurm, believes offering extraordinary customer service is the secret to pulling ahead of the competition. Treat patients like good friends

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Is Private Practice in Your Future?

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Dr. Gyl Kasewurm, Au.D. is a private practice owner who has been in business by herself since 1983. With almost 30 years as the owner of Professional Hearing Services, Gyl has contributed several articles to ReSound about private practice management with tips and advice for business owners and those just starting out. Gyl has often

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Michigan Audiologist Creates Hearing Bus to Serve Rural Communities

Kasewurm’s Key to Practice Success

Unite Mini Mic – Motivation for “Learning French”

Private Practice Obstacles & Opportunities

The Marketing Silver Bullet

Private Practice – Standing Out in the Crowd

Is Private Practice in Your Future?

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