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Category Archives: Practice Management
Kansas Audiologist Hosts Interactive Dinner Theater Event
Thumper Johnson of Mid-Kansas Ear Nose & Throat Associates likes to host educational events for customers at least once a year. We’re not talking about your standard hearing loss seminar, however. Johnson’s events are designed to provide a “real experience” … Continue reading
My Moment – Victoria Dinkin
Victoria Dinkin is an audiologist at the Audiology Associates of Marquette Hearing Health Clinic. She shared her inspiring story of a husband and wife she recently fit with a pair of mini-RIC style matching hearing aids. The wife had … Continue reading
Interview with Jennifer McGlothlin, Moment Maker Grant Winner
Earlier this month, we announced the winner of our very first Moment Maker Grant – Jennifer McGlothlin, Au.D, of Elite Audiology & Hearing Care in Mt Juliet, TN. We interviewed Jennifer to learn how she got started in audiology and … Continue reading
Posted in Company News, Practice Management
Tagged Moment Maker Grant, Moments Movement, Private Practice
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Direct Mail Best Practices
When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The … Continue reading
Audiologists Speak – How to Differentiate Yourself in a Competitive Market
Ryan Baker is an Audiologist at Audiology by Accent in Gainesville, Florida. In May of 2012, Audiology by Accent unbundled services and hearing instruments. “We made the decision to distinguish our practice in an increasingly competitive market and to highlight … Continue reading
Components of an Effective Referral Program
To get maximum benefit out of a referral program, you need to understand how to use each marketing piece. Sample Piece 1: Business Card Sized Referral Cards Two or three referral cards are filled out by appointed office personnel with … Continue reading
Referral Programs Work!
ReSound Regional Sales Manager, Jeanne Schneeberger, was waiting to pick up lunch for a customer at a local diner, when she overheard a conversation among a group of six men. One man spoke about the difficulty he was having hearing, … Continue reading
Michigan Audiologist Creates Hearing Bus to Serve Rural Communities
Dr. Gyl Kasewurm, Owner of Professional Hearing Services, has created a Mobile Audiology Center (“Hearing Bus”) to bring hearing testing services to rural Michigan communities. Dr. Kasewurm decided to create the Hearing Bus after realizing that there were under-served populations … Continue reading
Customer Spotlight – Jennifer LaBorde
For Jennifer LaBorde, Doctor of Audiology at Medical Center Clinic, treating hearing loss is close to her heart…….. because she is hard of hearing herself. Ironically, Jennifer had already started her path to becoming an audiologist when she found out … Continue reading
Posted in Practice Management
Tagged Jennifer LaBorde, Medical Center Clinic, ReSound Verso
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Customer Spotlight – Jane Watson
For those of you that know Jane Watson of San Antonio-based Audicles, you may wonder why she has giraffes all over her office? Several years ago, Audicles did a health fair at the zoo and handed out coupons for hearing screenings. They put … Continue reading
