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Category Archives: Consumer Marketing
Consumer Marketing – The RATER Model
Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements using the RATER model. The RATER Model is an excellent tool that can be applied to many sectors, but is quite satisfactory for use in Healthcare to … Continue reading
Posted in Consumer Marketing, Guest Bloggers
Tagged consumer marketing, Private Practice, RATER Model
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Direct Mail Best Practices
When it comes to Direct Mail, there are three keys to success: The quality of the mailing list (Your own list is better than purchasing a list from a third party) The compelling reason to act now (the offer) The … Continue reading
Components of an Effective Referral Program
To get maximum benefit out of a referral program, you need to understand how to use each marketing piece. Sample Piece 1: Business Card Sized Referral Cards Two or three referral cards are filled out by appointed office personnel with … Continue reading
Referral Programs Work!
ReSound Regional Sales Manager, Jeanne Schneeberger, was waiting to pick up lunch for a customer at a local diner, when she overheard a conversation among a group of six men. One man spoke about the difficulty he was having hearing, … Continue reading
Lowering Your Patient Acquisition Costs Through Marketing
ReSound recently contributed an article on “Lowering Your Patient Acquisition Costs Through Marketing” to ADVANCE for Hearing Practice Management. When it comes to marketing to prospective patients with hearing loss, you know that most consumers will not contact you the … Continue reading
Hearing Pros Speak – On the Cutting Edge of Change
Concept by IOWA Hearing Aid Centers is a company on the cutting edge of change. They pride themselves in being the first in the marketplace; always a few steps ahead of their local competitors. “To be really successful, you can’t … Continue reading
Cost Effective Priorities for a Practice
For a young hearing practice, marketing costs can be overwhelming but necessary. Here are our tips for prioritizing marketing activities to get the most impact for your money. Our approach is to go for the “low-hanging fruit” first. 1st Priorities … Continue reading
Posted in Consumer Marketing, Practice Management
Tagged consumer marketing, Private Practice
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Marketing Advice from Practice Owners
For the private practice owner, there’s no doubt that marketing is both a driver and a barrier to business growth. For young businesses, implementing a marketing plan is crucial for success, but many business owners simply don’t have the time … Continue reading
Introducing the Online Marketing ReSource Center
ReSound is pleased to announce the launch of our brand new online Marketing ReSource Center, created to help private practice owners develop consumer marketing campaigns. Business owners can use the Marketing ReSource Center to access high-quality marketing materials that have … Continue reading
