Monthly Archives: June 2012

Finance – Understanding the Current Ratio

Posted on June 29, 2012 by

At this year’s Business Partner Summit, ReSound’s Sarah Aesoph and Jonathon McGiverin, took a deep dive into helping you better understand the financial aspects of your practice by defining the fundamentals of financial management. In particular, they broke down the … Continue reading →

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Front Office – Responding to Customer Questions

Posted on June 27, 2012 by

Patients naturally have questions and your response can influence them to take positive action toward better hearing. The conversations below address questions frequently asked by patients inquiring about hearing loss. (Note: Conclude each answer by offering options for scheduling an … Continue reading →

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Mini Mic Interview with Kevin Mensink

Posted on June 25, 2012 by

ReSound’s Kevin Mensink, VP of Marketing, was recently interviewed by AudiologyOnline about the release of the Unite Mini Microphone.  Here’s what he had to say. “The Mini Microphone is a great new addition to our 2.4 GHz Unite accessories line.  … Continue reading →

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Marketing – Being Authentic to Your “Fit”

Posted on June 22, 2012 by

Understanding where your practice “fits” is a key first step to successful marketing, but what does it mean to be “authentic to this fit”? Kevin Mensink, ReSound’s VP of Marketing, presented on this topic at our recent Business Partner Summit. … Continue reading →

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Successful Practice Marketing

Posted on June 20, 2012 by

Kevin Mensink, ReSound’s VP of Marketing, recently presented at our Business Partner Summit in Las Vegas on how best to market your practice. The most successful practices have two things in common: 1) They understand where they fit, and 2) … Continue reading →

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The Little Black Dress of Hearing Aids

Posted on June 18, 2012 by

At ReSound, we always love to hear stories of how our products have improved the lives of end-users.  We randomly came across this blog post written by Beth, a woman whose husband, Buck, is test driving a pair of Alera … Continue reading →

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Incorporating Wireless Technology in Your Practice

Posted on June 14, 2012 by

By Tammy Stender Wireless hearing aid accessories are opening doors for our patients. They are designed to improve listening in situations that have been challenging for hearing aids, including the television, stereo, PC, MP3 player and significant others. For the … Continue reading →

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Tech Tip – Alera TS™ Environmental Steering

Posted on June 14, 2012 by

ReSound Alera TS™ provides superior sound processing with features such as frequency shaping, amplitude modulation, and flexible program choices.  The Alera TS™ offers personalized fittings, available in various makes and models. A truly unique feature of the Alera TS™, which … Continue reading →

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The Right Way to Demo

Posted on June 13, 2012 by

By Robin Donham, ReSound Product Training Manager According to audiologists and dispensers that recommend and sell ReSound products, the key to the sale is in the demonstration. A great demonstration could mean a satisfied hearing instrument user even before the … Continue reading →

Posted in Practice Management, ReSound Newsletter, Tech Tips, Wireless | Tagged , | 1 Comment

Marvel Comics Introduces Hearing Impaired Super Hero

Posted on June 11, 2012 by

Four-year-old Anthony Smith from New Hampshire was born with a rare genetic condition. He’s unable to hear on his right side, and has hearing loss on his left. But one day he decided he didn’t want to wear his blue … Continue reading →

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